Strategic management……
Actually we can call it a serial mystery …because in every chapter , we can easily find the kith n kins …So if u can understand the concept of relativity then u have won half of ur battle towards strategic mgt,,
|
20 marks Case study mix of ch-3,4 ,& 6 |
|
30 marks Theory que Must of 5 marks each from chp-5 &7
|
YOU will get a separate sheet to answer IT n Sm . So be cautious in writing in write answer sheet. Bcz the boy behind me had done IT work in his SM answer sheet .
MY VIEWS___________
ü Study material is good , interesting.It really make a good base for case study until n unless u can make a proper concise of it.
ü Thatswhy I had also referred Dinesh madan book which is just of 100 pages. And obviously to the point.
ü u can also refer Rathor or nitesh book …as they are also well known writers.
ü In nitesh book...it is quite similar to study material.
As earlier I had mentioned that it is a serial mystery so u cant ignore the relatives, that’s why importance of every chapter cant b defined so accurately.
|
Chap no |
Chapter name |
Imp topics |
|
1 |
Business environment |
Global environment, porter’s 5 forcing model |
|
2 |
Strategy mgt |
Strategy types,vision,mission n objectives |
|
3 |
Strategic analysis |
Swot analysis, BCG matrix |
|
4 |
Strategic planning |
Strategic alternatives |
|
5 |
Formulation of functional strategy |
Expended marketing mix,prod strategy formulation |
|
6 |
Strategy implementation |
Fwd n backward linkages,value chain analysis,SBU, culture and strategy conflict |
|
7 |
Reaching strategy edge |
Totally imp |
CAclubindia
