TDS is applicable for all types of digital marketing services, including SEO, PPC, social media marketing, email marketing, and content marketing.
If the service provider is an individual or a sole proprietorship firm, the TDS rate is 10%. If the service provider is a partnership firm or a company, the TDS rate is 2%.
The TDS amount should be deducted from the total payment made to the service provider and deposited with the government within the due date.
The service provider should provide a TDS certificate (Form 16A) to the customer, which shows the amount of TDS deducted and deposited with the government.
If the customer fails to deduct TDS, they may be liable to pay interest and penalty.
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