Tds on time slot purchase from media comapnies

I have a client (company) who purchases time slot from TV channels(company) and other media companies for advertisement as per its clients requirements.

Query: Is TDS to be dedcuted on the payments made to channels, media companies,etc for purchase for time slot for    advertisement.

Kindly solve the query.

Thanks in advance.

Replies (1)

Yes it covered under section 194(c) TDS should be deducted @ 2%

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