MY CLIENT IS A MEDIA AGENCY AND MAKES PAYMENTS TO PRINT AND OTHER MEDIA FOR ADVERTISEMENTS ON BEHALF OF HIS CLIENTS.WHETHER HE IS LIABLE TO DEDUCT TDS FOR THESE PAYMENTS MADE TO NEWSPAPERS/OTHER MEDIA CHANNELS
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Tds on advertising
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YES, IT IS LIABLE U/S 194C BOTH TRANSACTION. e.g 1.AGENCY PAY TO SONY TV -- YES TDS. 2. CLIENT PAY TO AGENCY -- YES TDS.
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