It is depending up on your contract between your company and ad agency. If you producing film the ad agnecy is providing you any professional services or any consultancy services then it will be U/s 194J. If you have given entire film to make to ad agency then it will be 194C.
SMJ global advisors pvt ltd
New Delhi
B.Com
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Sri Aurobindo Gnostic Centre of Education
New Delhi
CA
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CAclubindia
