banner_ad

Service tax on online advertisement, clients are from abroad

Queries 432 views 2 replies

Hi friends, i was having one query and which made most of the CA in confusion and even my own CA is in confusion. I know "selling of advertising space or time slots " for online advertisements are no more exempted. 12.36% and now 14% service tax need to be paid.

I know online advertising using Google Adsense is taxable for 14% service tax to Publishers, and they have their office in India (M/s. Google Online India Private Ltd. (GIPL))

So my business is i have a website and from where i earns revenue. i am selling ad slots on my website to foreign companies and which these companies dont have any office in India. I am not using Google Adsense nor any Advertisers from India. But i give my service/slots to foreign clients.

So is it need of Paying Service Tax? As here it is something similar that i am exporting my Service to Foreign Clients. I have 3 foreign companies who put their ads on our website and they pay us in Dollars. All three are in Foreign and they have no branch in India neither they visit here.

So here am i liable to pay Service Tax or i dont need to pay it? Please help me.

Replies (2)
Originally posted by : Rohir Nk
Hi friends, i was having one query and which made most of the CA in confusion and even my own CA is in confusion. I know "selling of advertising space or time slots " for online advertisements are no more exempted. 12.36% and now 14% service tax need to be paid.

I know online advertising using Google Adsense is taxable for 14% service tax to Publishers, and they have their office in India (M/s. Google Online India Private Ltd. (GIPL))

So my business is i have a website and from where i earns revenue. i am selling ad slots on my website to foreign companies and which these companies dont have any office in India. I am not using Google Adsense nor any Advertisers from India. But i give my service/slots to foreign clients.

So is it need of Paying Service Tax? As here it is something similar that i am exporting my Service to Foreign Clients. I have 3 foreign companies who put their ads on our website and they pay us in Dollars. All three are in Foreign and they have no branch in India neither they visit here.

So here am i liable to pay Service Tax or i dont need to pay it? Please help me.

yes ., you have to liable to pay service tax. 

Originally posted by : JAGANATHAN R



Originally posted by : Rohir Nk



Hi friends, i was having one query and which made most of the CA in confusion and even my own CA is in confusion. I know "selling of advertising space or time slots " for online advertisements are no more exempted. 12.36% and now 14% service tax need to be paid.

I know online advertising using Google Adsense is taxable for 14% service tax to Publishers, and they have their office in India (M/s. Google Online India Private Ltd. (GIPL))

So my business is i have a website and from where i earns revenue. i am selling ad slots on my website to foreign companies and which these companies dont have any office in India. I am not using Google Adsense nor any Advertisers from India. But i give my service/slots to foreign clients.

So is it need of Paying Service Tax? As here it is something similar that i am exporting my Service to Foreign Clients. I have 3 foreign companies who put their ads on our website and they pay us in Dollars. All three are in Foreign and they have no branch in India neither they visit here.

So here am i liable to pay Service Tax or i dont need to pay it? Please help me.





yes ., you have to liable to pay service tax. 

But here i am exporting my service to foreign clients na? still i have to pay service tax? Why so?

 


CCI Pro

Leave a Reply

Your are not logged in . Please login to post replies

Click here to Login / Register  

Company
11 May 2026
AUDIT INTERN

M/S K.K.KHANNA AND COMPANY

Noida

CA Foundation

View Details
Company
09 May 2026
Audit Manager

Kanna and Associates

Coimbatore

CA Inter

View Details
Company
14 May 2026
ICSI Trainees for 21 Months and Semi-Qualified CS

CMNITY HIRE

New Delhi

Others

View Details
Company
16 May 2026
Audit clerk

mgirt & co

Bengaluru

CA Inter

View Details
Company
23 May 2026
Account Executive

SMJ global advisors pvt ltd

New Delhi

B.Com

View Details
Company
10 May 2026
Finance specialist

Right way solution

Ajmer

CA

View Details
Company
11 May 2026
CA Dropout

Patron Accounting LLP

Pune

CA Inter

View Details
Company
ARTICLESHIP 31 May 2026
Article Assistant

KPRS And Associates

New Delhi

CA Inter

View Details