Service tax on just dial services

i have a specific query . i am making a payment to one of my vendors who has a done a tree trimming /cutting job for my co. we are into electricity transmission business are required to trim trees wherever required near to the poles . Plz let me know if service tax is payable under the new service tax act eff 1-7-2012 . This was exempted under the service tax law for last year

Ajit kumar Dubey, So as u said for the first person that selling of ads by another media is taxable.What do u mean by another media here?

Let me tell me a scenario - A company is putting their advertisments on my website & people buy poducts from that company`s website by clicking on the advertisment on my website.

Based on the sale amounts, that company pays me certain % of money

In this case, will i have to pay service tax for the amount received? (remember, the advertisment of that company was put on my website)

You clarification would b very helpful