24 January 2021
Space selling for advertisement in print media will attract 18 per cent GST if an agency does so as an agent of a newspaper on a commission basis, the government said today.
GST of 5 per cent will be levied if the advertisement agency works on principal to principal basis -- buys space from the newspaper and sells such space for advertisement to clients on its own account, a finance ministry statement said.
As an illustration, if a newspaper sells a unit of space worth Rs 100 to an advertisement agency for Rs 85 (after a trade discount of Rs 15) and the agency sells the space to client at Rs 100, the newspaper would pay 5 per cent GST on Rs 85 and the advertisement agency a similar amount of tax on Rs 100.
However, if the advertisement agency sells space for advertisement as an agent of the newspaper on a commission basis, 18 per cent GST would be levied on the sale commission it gets.
The newspaper would have to pay 5 per cent GST on the revenue earned from space selling but can avail of input tax credit for the tax paid by the advertising agency on commission received.