Discount on mrp can attract sec.194 h

TDS u/s 194H not applicable on discount given

Once the TDS has been deducted from the commission, there should not be further deduction from any portion of same said commission by the assessee firm from the payment received from the sub-franchisee/retailers due to selling of the products and as such Sec. 40(a)(ia) of the IT Act does not attract as the nature of deduction is nothing but trade discount not necessarily construed as commission, thereby there is no scope of applicability of Sec-194H of the IT Act”

SO,ACC TO ME

 THERE IS NO QUESTION OF DEDUCTING TDS ON DISCOUNT GIVEN u/s 194 H