Central excise duty on ayurvedic products

Excise duty is applicable on manufacturing of ayurvedic medicine and sold under a brand name. SSI exemption is not available if manufacturing of goods other brand name. 35% abatment is applicable on ayurvedic medicine cleared on MRP based under notification no. 1/2013-CE(N.T.) dated 1.3.2013.

i manufacture branded ayurvedic medicines

mrp-100

selling price - 15

turnover - 50 lakh

do i come under excise and what is the assessable value