194C ADVERTISEMENT CONCTRACTS

Dear collegues,
   
                A client  was paid an amount of Rs. 102000 to an advertising agencies for advertisment in  ALL INDIA RADIO (not directly to AIR) without dedcting tds during the fy 2004 - 2005



            1. All single contracts are below rs.20000/-
            2. All payments are below rs.20000/-
            3. All payments are made before 30/09/04

            As per the new amendments made in sec 194c  aggregate amount exceeds rs.50000/- in a financial year he is liable to deduct tds.(w e f 1/10/2004)


          Even though his aggreate payments exceeds Rs.50000/- in a financial year but all the payments are  made before 30/09/04


         according to section 194c whether is he liable to dedcut tds on the payments made for advertising contract or not


                 
             
Replies (2)
No...how could he made tds on payments made prior to amendment as per amended provisions
In  case of transportation it well settled that each GR is a seprate contract ifothewise there is a special contract with the transporter hence not liable to deduction of TDS before the current amendment. The same ratio can be extended in this case also hence no tds liability if one can prove these are seprate contracts.

Leave a Reply

Your are not logged in . Please login to post replies

Click here to Login / Register  

Company
09 September 2026
Semi Qualified CA / CA Inter - 2 Groups Cleared

Getmyca Consultant Pvt Ltd

New Delhi

CA Inter

View Details
Company
ARTICLESHIP 01 September 2026
Articles

Saini Pati Shah & Co LLP, Chartered Accountants

Mumbai

CA Foundation

View Details
Company
ARTICLESHIP 04 September 2026
Accounts Executive

Hema Yashwanth & Associates

Chennai

B.Com

View Details
Company
16 September 2026
Internal Audit - Team Lead

Consulting & Beyond

Chennai

CA

View Details
Company
08 September 2026
Audit Executive

Thammana & Associates

Srikakulam

B.Com

View Details
Company
ARTICLESHIP 01 September 2026
Article Assistant

SGNG & Associates

New Delhi

CA Inter

View Details
Company
18 September 2026
Accounts & Finance Specialist

ULTRA CHEMICAL WORKS

Thane

CA Final

View Details
Company
ARTICLESHIP 30 September 2026
CA Article Assistant

CA Suraj Garg & Associates

New Delhi

CA Final

View Details