Vat questions

Hi, we are a new online store jackets, helmets, gloves, etc. 

Our CA has asked me to get the import export license as we are getting everything as imported goods and then reselling it here for a margin.

Also we have to get the VAT CST Registration done.

Then we have the IT in the end of the year. Now, how do we get the profit ?

VAT is 13.5% and then IT 30%. Do we need to price our items super high to earn some profit ?

Or whats the procedure to run a good profitable business ? This way, I see every penny going to govt taxes.