Turnover and service tax

One of the company had down their turnover as 72 lacs but they don't have service tax number and neither they charged service tax to clients, nor they paid service tax. But as per service tax act, we have to apply for service tax number after we complete the turnover of 9 lacs and charge service tax after we complete turnover of 10 lacs. So how this is possible to have turnover of 72 lacs and not pay service tax. Also to mention 72 lacs turnover is shown in service category only and not in product or goods.