Would an advertising agency need to deduct TDS U/s 194C for payment to print media / elctronic media?
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TDS on payment to Print / Electronic Media by an ad agency??
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Dear Prabeer,
The payment by an advertising agency to print media/electronic media is not subject to tax deduction under section 194 C.
Circular No. 717,dated August 14, 1995
Payment made to by an advertising agency is not subject to TDS but TDS is payable when the assesse makes payment to the advertising agency....
Hence advertising agency is not responsible for deducting TDS
Circular No. 717,dated August 14, 1995
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