TDS on payment to Print / Electronic Media by an ad agency??

B. COM (H) CA & CS Final

20 Points Posted on 30 November 2009

Would an advertising agency need to deduct TDS U/s 194C for payment to print media / elctronic media?
Please quote the source of your answers.

Replies (2)

CHARTERED ACCOUNTANT

20 Points Posted on 30 November 2009

Dear Prabeer,

The payment by an advertising agency to print media/electronic media is not subject to tax deduction under section 194 C.

Circular No. 717,dated August 14, 1995

Chartered Accountant

20 Points Posted on 30 November 2009

Payment made to by an advertising agency is not subject to TDS but TDS is payable when the assesse makes payment to the advertising agency....

Hence advertising agency is not responsible for deducting TDS

Circular No. 717,dated August 14, 1995

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