Tds on payment to gift coupon voucher?

If my company is making payment to another company(Gift Coupons Business) who is Providing Gift Coupons to my Employees on my behalf, do I need to deduct TDS while making payment to Gift Coupons issuing Company, IF yes then u/s 194C or 194J?

Replies (3)

Yes, tds should be deducted u/s 194C. 194J is not applicable because this is not in nature of professional or technical service.

Thank You.

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