Tds on marketing expenses

Yes, the marketing services provided by the supplier to your products are liable for TDS (Tax Deducted at Source) under the Income Tax Act, 1961. The applicable TDS section would be: - Section 194C: This section applies to payments made to contractors or subcontractors for any work or services, including marketing services. However, if the marketing services are provided by a professional (like an advertising agency or a digital marketing expert), Section 194J might be applicable: - Section 194J: This section applies to payments made to professionals for their services, including marketing services. To determine which section applies, consider the following: - If the supplier is a contractor or subcontractor providing marketing services, Section 194C would apply. - If the supplier is a professional providing marketing services, Section 194J would apply. Please note that TDS rates and thresholds may vary depending on the