Tds on ad campaign services received from a foreign company

hello Everyone,

Can someone clarify whether the payment made for Ad Campaign services received from a US Company is subject to TDS or not?That US Comapny has Tax Residency Certificate & No permamnent Establishment in India

If it is liable for TDS, kindly let me know the respective sections under IT Act and Respective article under DTAA?

 

Thanks in advance.

Replies (1)

BASED ON THE INFORMATION PROVIDED,

THERE IS NO NEED OF DEDUCTING TAX ON PAYMENT AS IT  IS IN THE NATURE OF BUSINESS PROFITS(ARTICLE 7 1ST PARA)AND NOT IN THE NATURE OF ROYALTIES UNDER DTAA (IN ORDER TO BE IN THE NATURE OF ROYALTIES ,THE PAYEE SHOULD GIVE THE POSSESSION OF SUBJECT TO THE ASSESSE FOR USE..BUT IN THE SERVICE YOU ASKED ABOUT,THE TOTAL RESPONSIBILITY OF AD WILL BE TAKEN BY PAYEE)..

Leave a Reply

Your are not logged in . Please login to post replies

Click here to Login / Register  

Company
Featured 27 October 2026
semi-qualified CA

Saini Pati Shah & Co LLP, Chartered Accountants

Mumbai

CA Final

View Details
Company
14 October 2026
Asst. Manager/Dy Manager (Costing)

manufacturing

Pune

CMA

View Details
Company
31 October 2026
Accountants

sankaran and krishnan

New Delhi

B.Com

View Details
Company
23 October 2026
Sr. Accountant

SANKARAN & KRISHNAN

New Delhi

B.Com

View Details
Company
19 October 2026
Accountant

Jari Saree Center

New Delhi

Others

View Details
Company
30 October 2026
Asst Manager Accounts

Goodwin Pumps India Pvt Ltd

Chengalpattu

CA Inter

View Details
Company
ARTICLESHIP 23 October 2026
Articled Trainee

J Y & CO

Hyderabad

CA Inter

View Details
Company
08 October 2026
Accounts and Tax Associate

POOJA R TELI & CO

Pune

CA Inter

View Details