CA - Assistant General Manager - Taxatio
1606 Points
Joined December 2012
Ishan,
In my view the transaction is not taxable on account of the following reasons
1. The nature of services being advertisement or PR do not fall under any of the heads that can be said to be deemed to be accruing or arising in india. You have mentioned that the services will be consumed outside India? Do you mean that the advertisment or PR service is for the American market? If that is the case even 9(1)vii) will not apply as although the payment is being made by a resident, it is for business carried on outside India, or for purposes of making or earning any income outside India. Hence under the Income Tax Act. 1961 you can argue that the same is not taxable.
2. Since you have mentioned that the recepient of fees is a tax resident of USA, the DTAA between India and USA will apply. Even in this case, the USA DTAA offers a limited taxation for fees for technical services. These are known as "Included Services" (Refer Article 12.4 of India-USA DTAA) as per the same, the services are taxable only if they make available technical knowledge, experience, skill, know-how, or processes, or consist of the development and transfer of a technical plan or technical design. To “make available” technical knowledge, mere provision of service is not enough; the payer must be enabled to perform the service himselfTo make it simple, what it means is that if the foreign company has taught your client, to advertise or make conduct PR activities it can be considered taxable. If not, it is certainly not taxable. There are many judgments on what is the meaning of "make avialable", such as
a) CIT Vs De Beers India Minerals Pvt. Ltd (Karnataka HC)
b) DIT Vs Guy Carpenter & Co. Ltd (Delhi HC)
c) Anapharm Inc Vs DIT (AAR)
d) Mckinsey & Co. Inc. (Phillipines) & Ors Vs ADIT (99 TTJ 857) Mumbai ITAT
e) Raymond Ltd. vs. Dy. CIT (2003) 80 TTJ (Mumbai) 120
I am of the view that if they have done advertising PR work, and it is not through or from any PE in India, you can safely make the payment without deduction of tax.
Hope this helps
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