Tds applicable or not..?

Any one plz suggest on the following...

 

One Company paid  sponsership fees to an agriculture university for conducting a seminar.

In return, this company's name and product details are published on the manual of that seminar.

The issue is- whether company is required to make TDS on that amount...?

Replies (10)

 the amount paid is towards seminar. however the  companies name and product  details are published on the seminar manual and hence would amt to advertisement and TDS is deductable .

Ok. Thank you !!!!

Then, under what section...?

Section 194C ..?

Yes u/s 194 C tax is deductible.

As it leads to advertisement tax is deductible u/s194 C.

Yes agree with above...

Payment of sponsership fees for publishing name of company & its product is just like advertisement...

so that it is a advertisement contract, tds is to be deducted u/s 194c....

194C applicable, but in case the company is also availing any stall at the exhibition, 194I may be attracted.  If stall is not availed, deduct u/s 194C.

Whtether TDS is attracting to the payment of Technology Tranfer Fees??????whether it coming under 194J?

The substance of the transaction is an Advertising Contract Covered under the definition of Work as given in Explanation to S.194C.



Hence,TDS is to be made u/s 194C.

 

Whether Tds has to be deducted by an Individual on House Property not used for Business purposes under 194 I? Though he is a partner in Firm and the Firm is liable for Audit?

 

Thank you so much friends..!!!

I got the base also.

According to the notifications 714 and 715, TDS should be made by the company u/s 194C on that type of payments.

 

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