Tds and service tax on hiring of generator

Generator hired @ Rs.14,200/- per month which will includes the cost of operation and maintenance but exclude the cost of fuel and mobil oil. The actual consumption cost of fuel and mobil paid to the party separately. In which Section the TDS is to be deducted, either 194C or 194I and at what rate (party has individual PAN) ? Further whether Service Tax is applicable on it or not.