A client of mine is running a website targetting the US and Canadian audience. It's a sole proprietorship. He uses a team of content creators, editors and web developers to manage the website and run day to day operations.
Revenue is generated primarily through the sale of advertising space on the site using the Google's advertising platform. Google sell their ad inventory through my client's website and pay my client at the end of each month. Google retain a small part (around 30%) of the total amount charged to the advertisers, as their fee for helping website owners in finding suitable advertisements for their sites, offering the use of their advertising platform and processing the payments.
Can my client file returns using ITR 4S under the provisions of section 44 AD? I understand Section 44AD is not applicable for agency business, or activity that involves getting commission or brokerage. In my opinion my client's business cannot be classifed as an agency business or one that involves commission based revenue becasue the ads are ultimately served on my client's website and Google only acts as an intermediary and a platform provider.
Am I right in my assumption?
