Barter transactions

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I have given media space to a car dealer. he in return has given Car of equivalent value to me. this car is given to a winner of a promotional scheme by me. but the car is given directly by car dealer to winner on my behalf. the winner pays for TDs as applicable.
playback advise tax implications.
Replies (1)

Taxability over you and the car dealer for sale/supply worth cost of car.

Taxability over the prize winner as income under Section 56 of the Income-tax Act and shall be classified as ‘Winning from Lotteries, etc.,’ Hence, U/S 115BB, such income shall be taxed at 30% (plus applicable surcharge and cess)

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