Applicability of service tax on lease rent on vacant land

Dear All,
One of my friend took vacant land on lease for the purpose of Petrol pump. The land handed over the Petrolium corp. on lease for 30Yrs. All the structures will be build by the Oil Co. The Oil Co. deducting 10% TDS on the rent paid to my friend.

Shall my friend deduct TDS on the lease rent paid to landlord?

Whether lease rent received from Oil Co. and rent paid to landlord is liabile for Service Tax?

Pls. clarify.