RBI and NCFE Launched Nationwide Campaigns to Boost Financial Literacy



Quick Summary
The Reserve Bank of India (RBI) and the National Centre for Financial Education (NCFE) have joined forces to launch nationwide campaigns aimed at improving financial literacy across the country. These initiatives include setting up Financial Literacy Centres, running public awareness campaigns like "RBI Kehta Hai," and developing educational materials. The NCFE is also implementing the National Strategy for Financial Education (NSFE) to equip people with the skills needed for effective financial management and future planning.

NCFE Conducts 54 Financial Education Programs in North East under National Strategy for Financial Education (NSFE), empowers diverse segments

RBI and National Centre for Financial Education (NCFE) have launched nationwide campaigns to boost Financial Literacy programmes in the country. With a view to promote Financial Literacy, various Financial Literacy programmes have been initiated which are as under:

RBI and NCFE Launch Financial Literacy Campaigns Nationwide
  1. Guidelines have been laid down for setting up Financial Literacy Centres (FLCs) by Lead Banks. The FLCs have been advised to conduct special camps for different target groups and banks have been regularly conducting special camps through FLCs;
  2. The multi-media, multilingual public awareness campaign, "RBI Kehta Hai" uses various mediums to promote financial literacy and educate the public on safe banking practices;
  3. Mass media campaigns are being organized to disseminate essential financial awareness messages to the general public covering all age groups;
  4. Recognizing the need to develop standardized content to meet the requirements of general audience for financial awareness on important banking aspects, RBI has developed Financial Awareness Messages (FAME) booklet wherein specific content has been prepared for various target groups including senior citizens.
  5. National Centre for Financial Education (NCFE) in collaboration with Centre for Financial Literacy (CFL) is regularly conducting Financial Education (FE) programmes targeting audience below 18 years and above 60 years.

Further, NCFE is formulating and implementing the National Strategy for Financial Education (NSFE) in consultation with the Financial Sector Regulators. The aim is to empower diverse segments of the population with the knowledge, skills, attitude and behavior necessary to manage their finances effectively and plan for a secure future, through various financial awareness programs and initiatives. NCFE has apprised that they have conducted 54 Financial Literacy programmes in the last three years for various target audience in North Eastern States where the feedback from participants after the programmes indicate that they have gained a clear understanding of financial literacy concepts, grievance redressal mechanism, and ways to safeguard themselves against financial frauds. 

Further, RBI has apprised that a Pan-India Financial Literacy and Inclusion survey based on the OECD/ INFE (International Network on Financial Education) Toolkit was conducted in the year 2017 in 29 states and 5 Union Territories (excluding Andaman & Nicobar Islands). Under the survey, financial literacy was measured across three components namely financial knowledge, attitude and behaviour. 

The Minister of State in the Ministry of Finance Shri Pankaj Chaudhary stated this in a written reply in Rajya Sabha.

FAQ :

The main goal is to boost financial literacy programmes nationwide and empower diverse segments of the population with the knowledge, skills, attitude, and behaviour necessary to manage their finances effectively.

Initiatives include guidelines for setting up Financial Literacy Centres (FLCs), a multi-media public awareness campaign called "RBI Kehta Hai," mass media campaigns, and the development of the "FAME" booklet with financial awareness messages.

NCFE regularly conducts Financial Education programmes targeting audiences below 18 years and above 60 years.

NCFE has conducted 54 Financial Literacy programmes in the North East over the last three years, with participants reporting a clear understanding of financial literacy concepts, grievance redressal, and how to avoid financial frauds.

Yes, a Pan-India Financial Literacy and Inclusion survey was conducted in 2017 across 29 states and 5 Union Territories, measuring financial knowledge, attitude, and behaviour.




News posted by

Finance news reporter covering taxation, GST, income tax, business compliance, and economy updates. I simplify complex financial topics into easy-to-understand articles for professionals, taxpayers, and business owners on leading finance and tax platforms.

Click here to Login and post comments    OR



More »


Popular News





CCI Pro



Company
ARTICLESHIP 17 July 2026
Article Assistant and B.com pass

BANSAL YOGESH AND CO

Gautam Budh Nagar

B.Com

View Details
Company
28 July 2026
Senior accountant

RJ Public School

Bengaluru

B.Com

View Details
Company
29 July 2026
ACCOUNTANT

ONESTEP GST SOLUTION

New Delhi

B.Com

View Details
Company
Featured 16 July 2026
CA Inter, CA Intermediate, CA IPCC, CA CPT, CA SemiQualified

Vakilsearch.com

Chennai

CA Inter

View Details
Company
13 July 2026
AVP / VP - PCG Advisory

Workforce Connect

Mumbai

MBA

View Details
Company
06 July 2026
Senior Accountant

Arvindkumar Maniar & Co.

Rajkot

CA

View Details
Company
16 July 2026
CA Inter, CA Intermediate, CA IPCC, CA CPT , CA SemiQualifie

Vakilsearch.com

Chennai

CA Inter

View Details
Company
06 July 2026
Chartered Accountant (Indirect Taxation)

Gowra Ventures Pvt Ltd

Hyderabad

CA

View Details