Govt Launches MSME TEAM Initiative to Boost E-Commerce Adoption via ONDC



Quick Summary
The Ministry of MSME has launched the MSME TEAM Initiative to encourage small and medium-sized businesses to adopt e-commerce. This new scheme, part of the RAMP program, will leverage the Open Network for Digital Commerce (ONDC) to help businesses, with a particular focus on women entrepreneurs. The initiative has a budget of Rs 27.35 crores and is being implemented by the National Small Industries Corporation (NSIC) through workshops and support to get businesses onto the ONDC platform.

During the FY 2024-25, the Ministry of Micro, Small and Medium Enterprises (MSME) has launched a sub scheme under Central Sector Scheme Raising and Accelerating MSME Performance Program (RAMP), namely MSME Trade Enablement and Marketing (MSME TEAM) Initiative on 27th June 2024. The MSME Trade Enablement and Marketing Initiative aims to propagate e-commerce among MSMEs in the country by leveraging Digital Public Infrastructure through ONDC so as to benefit the Micro and Small Enterprises with a special focus on Women entrepreneurs. The financial outlay for the scheme is Rs 27.35 crores.

MSME TEAM Initiative: Boost E-Commerce via ONDC

To ensure successful implementation of the Scheme, Ministry of MSME has appointed National Small Industries Corporation (NSIC) as the Implementing Agency for the TEAM Scheme. Funds have been allocated for different activities/benefits under the scheme for effective utilization of funds. National Small Industries Corporation (NSIC) is conducting various workshops with support from the Ministry of MSME, State Governments/ UTs, industry bodies and ONDC to create awareness among MSMEs about benefits of e-commerce. The Scheme aims to facilitate their eventual onboarding onto ONDC compliant Seller Network Participants (SNPs).

The reply was given by MINISTER OF STATE FOR MICRO, SMALL AND MEDIUM ENTERPRISES SUSHRI SHOBHA KARANDLAJE in Rajya Sabha.

FAQ :

The MSME TEAM Initiative is a new sub-scheme launched by the Ministry of MSME to promote e-commerce adoption among Micro, Small, and Medium Enterprises (MSMEs) in India, using the Open Network for Digital Commerce (ONDC).

The MSME TEAM Initiative was launched on 27th June 2024.

The main goal is to encourage MSMEs, especially women entrepreneurs, to benefit from e-commerce by onboarding them onto ONDC-compliant Seller Network Participants.

The National Small Industries Corporation (NSIC) has been appointed as the Implementing Agency for the MSME TEAM Initiative.

The financial outlay for the MSME TEAM Initiative is Rs 27.35 crores.

MSMEs will be supported through workshops and guidance to create awareness about e-commerce benefits and to facilitate their onboarding onto the ONDC platform.




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