The main goal of article writing is to show your expertise on a certain subject. Your readers will appreciate your professionalism and the information provided in the article, will find you to be an expert on the subject, and will want to know more about you.

The secondary goal of article writing is advertisement, which can be divided in 2 parts:

Publicity - Most writers own a website, and a reader who wishes to know more will probably search for the link to your website. Thanks to article writing, your site will be found and accessed from different sources - not just from the ArticlesBase.com directory, but also from other websites that display ArticlesBase's articles.

 

Rank - Inbound links to your website help promote it on different search engines, so the more an article gets "scattered around" the Net, the more it help’s your site's optimization.
 

The following are some tips on how to use ArticlesBase to its full potential:

• Article Title - The article title is the first thing a reader spots, as do search engines. Make your article stand out among countless others by having a clear and convincing title, one that will "lure" the viewer to keep reading. We recommend you use relevant keywords in the article's title, but not a meaningless title containing only keywords. For example, an article about loans with the title "loan loans" has no meaning for the reader and he will probably look for the next article on the subject.

• Article Summary - The article summary is the second stage in reeling in the reader. The summary is an overview of the article, showing the reader what to expect from the article. Therefore, the article summary should also be well written and convincing. Furthermore, many ArticlesBase.com RSS feeds display the article summary - more of a reason to create an excellent article summary.

• Article Content - The content of the article is the core element of the whole process. The article itself is a great opportunity to place relevant keywords in order to improve search engine indexing of the article. It is also the opportunity to place links to information resources (to improve credibility) or to relevant pages on your site. But the most important thing is QUALITY CONTENT. Nothing can replace quality content. Article writing serves to establish your reputation, and for that matter the reader must feel he is reading rich and professional content. If English is not your first language, and even if it is, we recommend that you have someone proofread your articles before you post them. Good grammar will help increase your credibility.

• Author Bio - Tell the user who you are and how to get in touch with you. If you have managed to impress your readers with your knowledge, chances are that they will want to read more of your articles, visit your website, or contact you. The author bio section is a good place to tell your readers a bit about yourself and to include contact information such as your name, phone number, e-mail address and a link to your webs