i want to know what is meant by the demonstration effect?reply me back if anyone knows.
2 Replies
Sathish Karunakaran
(ACA)
(615 Points)
Replied 21 August 2008
It is one of the marketing strategies. Parking two-whellers for sale at the entrance of dealer showroom is to give demonstration effect of the same.
Bhavadharani
(Final student)
(168 Points)
Replied 21 August 2008
hi! it is actually the urge to buy things when you see somebody else using a particular product. Supposing your friend has a hi-tec gadget, though you are not too inclined to buying it, you go for it. This is called demonstrtion effect.
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