Dear Sir/Madam
I have jewellery store registered by the name " M/S Jewellery M Pednekar "
This name sounds a bit wierd and I want to go for a new branding and want to name it "Pednekar Jewellers" in some stylish font with a nice stylish jewellery logo icon on top of it. And I want to trademark both the logo and the word.
So I would like to know the following about trademarking
1) will i have to change the name of my firm altogether as I have already registered it as M/S Jewellery M Pednekar earlier and I file all my returns etc etc under that name or can i go for a brand " Pednekar Jewellers " and just mention the name of the firm as "M/S Jewellery M Pednekar" in small letters below it.
2) If there is already someone elses firm by the name "Pednekar Jewellers" which is not trademarked and If i go ahead with the trademarking will it affect his business?
Kindly advice
CAclubindia
