XYZ ltd. reimburses the advertisement charges to its parties(the parties advertise on behalf of the co.)
Now my question is whether the company is liable to deduct tax at source u/s 194C.
The party does not deducts TDS.
So are we under a liability to deduct tax at source?
As the parties advertise on behalf of the company, it is in the nature of a contract. So , you are liable to deduct TDS u/s 194c.
Triveni Turbine Limited
Bengaluru
CA
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A R JADHAV AND ASSOCIATES
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Interactive Media Pvt Ltd.
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VIKAS VERMA & CO
New Delhi
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CAclubindia
