Tds on sponsorship

Our company is a pvt ltd company. we are organising a marathon. for this purpose we have obtained various sponsors. Sponsership is by way of Displaying their name on the T shirts of the participants. Can i pls know is TDS deductible on the Same?

If yes under wat section?

Also Circular no 715 mentions "....in the case of sponsorship for debates, seminars and other functions held in colleges, schools and associations..." therefore ours will not be covererd u/s 194 C? pls verify

Replies (1)

The nature of Expense is coming under "Business Promotion". TDS is applicable u/s 194C.

Leave a Reply

Your are not logged in . Please login to post replies

Click here to Login / Register  

Company
ARTICLESHIP 28 September 2026
Junior Accountant

J S P M & Associates LLP

Pune

B.Com

View Details
Company
08 October 2026
SALES TELECALLER

HIRE NOVA

Lucknow

Graduate (Any)

View Details
Company
20 September 2026
Semi Qualified CA

Navin & Associates

Mumbai

CA Inter

View Details
Company
ARTICLESHIP 07 October 2026
Article assistant

S.K.Bajpai & Co.

Noida

B.Com

View Details
Company
ARTICLESHIP 30 September 2026
CA Article Assistant

CA Suraj Garg & Associates

New Delhi

CA Final

View Details
Company
ARTICLESHIP 21 September 2026
CA Article Assistant

KK & Company Chartered Accountant

Pune

CA Inter

View Details
Company
Featured ARTICLESHIP 06 October 2026
Semi Qualified

AJAY SINGH AND CO LLP

Thane

CA Final

View Details
Company
14 October 2026
Asst. Manager/Dy Manager (Costing)

manufacturing

Pune

CMA

View Details