TDS on Rollup Standee, Catalogue, Business Card, Letterhead, calendars

Need to know whether 194C is applicable for purchase of Rollup Standee, Catalogue, Business Cards, Letterheads & Calendars as per our specifications. 

Thankyou

Replies (2)
Quick Summary
This discussion clarifies whether Tax Deducted at Source (TDS) under section 194C applies to custom-printed items such as rollup standees, catalogues, business cards, letterheads, and calendars. The general consensus is that TDS applies to services and custom-made goods based on specific requirements or contracts, not to the general purchase of standard goods.

TDs applies on services not on goods purchase.
TDS 194C is applicable only if the procurement is done based on custom requirements or by contract or as per the customer specifications, & TDS won't be applicable for general purchase of Goods.

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