Tds on purchase of information .

My one client do purchase of Information like contact details of consumers, address details and also some information which are based on a survey conducted by some agencies 

This is a purchase of pure information only , not software or any information technology service . 

So, is he liable to deduct TDS on purchase of Information ?

If he is required to deduct TDS on purchase of Information than how much he should deduct and under which section ?