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Tds on payment to advertising agency

vinuta (article) (28 Points)

06 August 2013

Hi,

For Payment made to advertising agency under which section TDS should be deducted??

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13 Replies

Deepak Gupta (CA Student) (15922 Points)
Replied 06 August 2013

Originally posted by : vinuta
	Hi, For Payment made to advertising agency under which section TDS should be deducted??

The deduction will have to be made under section 194C.

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Mihir (Wealth Manager) (5293 Points)
Replied 07 August 2013

Single transaction above Rs. 30,000/-

Aggregate transaction above Rs. 75,000/-

Deduct TDS u/s 194C

Company deductee at 2%

Individual deductee at 1%

CA Naresh Kumar Bhati (PARTNER) (25 Points)
Replied 07 August 2013

rules of tds u/s 194C will be applicable.

Rohit Gupta (----) (94 Points)
Replied 07 August 2013

TDS should be deducted under section 194C

mannu (1/2 CA) (589 Points)
Replied 07 August 2013

Please reply whether payment to jobworker for processing is covered u=nder this section

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Khushboo Somani (Business) (90 Points)
Replied 07 August 2013

Tax should be deducted u/s 194C. for more details refer the link

CA ESHAN CHAKRAWARTI (job) (101 Points)
Replied 07 August 2013

Is it compulsory to have a contract deed for the purrpose of deduction of tds???

Mihir (Wealth Manager) (5293 Points)
Replied 07 August 2013

Not a necessity to have a contract deed / agreement to cover u/s 194C

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CA SONIYA AGARWAL (self practice) (3005 Points)
Replied 07 August 2013

tds will be deducted u/s 194c

CA Deepesh Ruhela (Keen to Learn) (3271 Points)
Replied 01 September 2013

TDS u/s 194C

no need of agreement but nature of contract should be present.

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CA ESHAN CHAKRAWARTI (job) (101 Points)
Replied 05 September 2013

thank u deepesh ji

kalpana (Accountant) (21 Points)
Replied 06 November 2014

Dear Sir/Madam,

I have a query that I haven't deducted any TDS on the individual advertisement since we didn't receive any bill copy containing total value of the contract. And after full and final payment we came to know that the contract is completed and bills were yet to receive but without deduction of TDS on the contract the payment were made in full and final to the contractor. Now the person is not ready to agree for reimbursement of TDS amount or in providing inclusive tax bill.

Kindly help me in resolving the issue.

Regards,

Kalpana.