TDS on marketing exp

1. There are two possibilities in here. If the marketing is in the nature of doing any particular professional services then TDS u/s 194J @ 10% should be applied. Since professional services include advertisement services which is also in the nature of marketing. 
2. If no specific services are involved in the above services then it will be covered under the contract and TDS u/s 194C @ 1% or 2% depending upon the non-corporate or corporate to whom the payment is made. 
3. In your case, you need to identify the nature of marketing services in order to deduct TDS. 
Please correct me if the above solution has an alternative view.