Tds on gift vouchers

MAXIM FERNANDES (Partner) (55 Points)

17 August 2015  

Dear Experts,

In a Shopping Mall as a promotion activity and to attract customers we give gift vouchers to customers on selection basis. Whether TDS is applicable on Gift vouchers? If Yes at what rate and how we can account for it

For Ex:Gift voucher denominations are say 500 or 1000.  how much TDS to be deducted?