Tds on Advertising

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374 Points Posted on 11 April 2020
Amount paid for.advertising is tds to be deducted u/s 194c or 194j
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On 11 April 2020 at 13:01 Report
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This discussion explores the correct TDS deduction for advertising payments. While advertising can fall under professional services (Section 194J), it can also be considered an advertising contract (Section 194C). The consensus is that the specific nature of the contract and the facts of the case will determine which section applies.

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8 Points Posted on 11 April 2020
Section 194J is TDS on profession or technical services. The defination of professional services u/s 194J includes advertising and therefore the amount paid for advertisement requires deduction of TDS u/s 194J.
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On 11 April 2020 at 13:48
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285 Points Posted on 11 April 2020
194 c as it can be grouped under advertising contract.
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On 11 April 2020 at 13:48
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8 Points Posted on 11 April 2020
In my view, it depends upon the fact of the case and nature of the contract. Accordingly, 194C or 194J will apply.
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On 11 April 2020 at 14:02
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Consultant
1891 Points Posted on 11 April 2020

TDS to be deducted u/s 194C

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On 11 April 2020 at 14:31

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