We do Rs 20,000/- per month payment to google for Advertisement of website promotion.
Does this Payment attract Tds ?
7 Replies
CA. Sourav Sarkar
(Chartered Accountant )
(24588 Points)
Replied 15 April 2021
There are two sections to deduct TDS on advertising one u/s 194J and second u/s 194C. 194J is applicable when you give an amount to professional to prepare advertisement for you and 194C is applicable only when you make a contract with a person to publish your advertisement.
I think then 194C will applicable
I think then 194C will applicable
Susmita Dutta, CA , CPA
(CA )
(2141 Points)
Replied 15 April 2021
Yes,TDS @ 2% under section 194C is deductible on the advertisement through Google.
pratik jain
(10 Points)
Replied 15 April 2021
Here to TDS will be deducted when the aggregate amount exceeds 100000.. so TDS is to be deducted from 5th month onwards... this will not make any difference but it will will ease your cash flow for initial 4 month's
Ankit Neema
(2742 Points)
Replied 16 April 2021
In My view there may equalization levy is attracted @ 6% on payment made to google for advertisement.
Ayush
(Executive )
(7810 Points)
Replied 12 March 2024
TDS on advertisement expenses is typically deducted at a rate of 2% for payments related to advertisement of website promotion.
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