Tds on Advertisement exp

There are two sections to deduct TDS on advertising one u/s 194J and second u/s 194C. 194J is applicable when you give an amount to professional to prepare advertisement for you and 194C is applicable only when you make a contract with a person to publish your advertisement.

I think then 194C will applicable

Yes,TDS @ 2% under section  194C is deductible on the advertisement through Google.

Thank you

Your welcome

Here to TDS will be deducted when the aggregate amount exceeds 100000.. so TDS is to be deducted from 5th month onwards... this will not make any difference but it will will ease your cash flow for initial 4 month's

In My view there may equalization levy is attracted @ 6% on payment made to google for advertisement.

TDS on advertisement expenses is typically deducted at a rate of 2% for payments related to advertisement of website promotion.