TDS OF FLIPKART

Hi everyone, if an 'individual' person is a seller on flipkart, does he have to comply with the provisions of TDS irrespective of the fact that there was no tax audit in the previous financial year. I talked to the customer care, they said the TDS shall have to be deducted under all circumstances without exemptions which is strictly against the provisions of income tax. Can anyone confirm is that really the case?