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Srinivas Sharma KN (Tax Consultant) 20 February 2008
It does not matter where you advertise, but nature of payment is important. Further, if your client raised bill charging KVAT, it means he has charged for the material used only. However, it has to be debited to Advertisement and hence it is safe to deduct the tax.
ankit goyal (CA Final Student) 20 February 2008
we would see the nature of payment. if nature of payment is such that advertisement expenses have been incurred than it will attract TDS u/s 192 C and ypu must see he amount of expenditure incurred