Ranganath AAGJ (CA Final Student)     19 February 2008

Ranganath AAGJ
CA Final Student 
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Dear friends

Advertisement charges on auto has been billed by one of the client including KVAT. is this eligible to deduct TDS on this


Srinivas Sharma KN (Tax Consultant)     20 February 2008

Srinivas Sharma KN
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It does not matter where you advertise, but nature of payment is important. Further, if your client raised bill charging KVAT, it means he has charged for the material used only. However, it has to be debited to Advertisement and hence it is safe to deduct the tax.

ankit goyal (CA Final Student)     20 February 2008

ankit goyal
CA Final Student 
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we would see the nature of payment. if nature of payment is such that advertisement expenses have been incurred than it will attract TDS u/s 192 C and ypu must see he amount of expenditure incurred


Sec 194C for contractos and subcontractors incl. advt contract


CA. Kirti S. Ganatra (Service)     28 February 2008

CA. Kirti S. Ganatra
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Yes, TDS is to be deducted on whole amount.

jtreddy (articled student)     28 February 2008

articled student 
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yes i agree with kirti.....


CA. Gurdeep Singh Chawla (C A)     28 February 2008

CA. Gurdeep Singh Chawla
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