if 194 C is applicable for advertisement in newspaper (value more than 30000 in single payment)
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Quick Summary
This discussion clarifies the applicability of TDS under Section 194C for payments made for newspaper advertisements exceeding £30,000 in a single transaction. The rate of TDS deduction depends on the receiver's business structure. If the recipient is a proprietor, the TDS rate is 1%; otherwise, for companies, partnership firms, or LLPs, the TDS rate is 2%.