TDS 194 C in a newspaper

if 194 C is applicable for advertisement in newspaper (value more than 30000 in single payment)
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Quick Summary
This discussion clarifies the applicability of TDS under Section 194C for payments made for newspaper advertisements exceeding £30,000 in a single transaction. The rate of TDS deduction depends on the receiver's business structure. If the recipient is a proprietor, the TDS rate is 1%; otherwise, for companies, partnership firms, or LLPs, the TDS rate is 2%.

Are you Company;, Sole proprietorship, partnership Firm, LLP ???.
Rate of tds will be 1% if receiver is proprietor otherwise 2% tds will be deducted
Yes applicable

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