TDS

Assessee Participates in an exhibition conducted by another organisation. The money paid by the assessee is Charges for the stall space occupied by the assessee for those 2 days.The assessee brings all the supplies himself.The activity done by the assessee is distribution of samples, exhibiting the products, distributing printed brochures.Under which section is TDS applicable for this transaction?
194C-Contractor or 194I-Rent?