Sponsored post on instagram

What are the tax implications for a sponsored post on instagram?

Replies (3)
Quick Summary
Sponsored posts on Instagram are considered advertising income and are subject to TDS (Tax Deducted at Source). The applicable TDS section, 194J or 194C, depends on whether you're paying a professional to create the ad or contracting for its publication. How this income is treated for tax purposes—as business or professional income—also depends on your individual circumstances and how you engage with the sponsorship.

It comes under advertising income. There are two sections to deduct TDS on advertising one u/s 194J and second u/s 194C. 194J is applicable when you give an amount to professional to prepare advertisement for you and 194C is applicable only when you make a contract with a person to publish your advertisement.
It's depends upon your treatment of sponsors
mean if you treat or making money as a business or you involved in its as business then as income from business if not as business then it will be as income from profession

it seems to me that it depends on each sponsor individually

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