Sponsored post on instagram

What are the tax implications for a sponsored post on instagram?

Replies (3)
Quick Summary
Sponsored posts on Instagram are considered advertising income and are subject to TDS (Tax Deducted at Source). The applicable TDS section, 194J or 194C, depends on whether you're paying a professional to create the ad or contracting for its publication. How this income is treated for tax purposes—as business or professional income—also depends on your individual circumstances and how you engage with the sponsorship.

It comes under advertising income. There are two sections to deduct TDS on advertising one u/s 194J and second u/s 194C. 194J is applicable when you give an amount to professional to prepare advertisement for you and 194C is applicable only when you make a contract with a person to publish your advertisement.
It's depends upon your treatment of sponsors
mean if you treat or making money as a business or you involved in its as business then as income from business if not as business then it will be as income from profession

it seems to me that it depends on each sponsor individually

Leave a Reply

Your are not logged in . Please login to post replies

Click here to Login / Register  

Company
28 August 2026
Audit Manager

K A R M & CO

Mumbai

CMA

View Details
Company
20 September 2026
Semi Qualified CA

Navin & Associates

Mumbai

CA Inter

View Details
Company
18 September 2026
Accounts & Finance Specialist

ULTRA CHEMICAL WORKS

Thane

CA Final

View Details
Company
08 September 2026
Semi-Qualified Assitant

Subrahmanyam & Sivudu CA Firm

Hyderabad

CA Inter

View Details
Company
09 September 2026
Semi Qualified CA / CA Inter - 2 Groups Cleared

Getmyca Consultant Pvt Ltd

New Delhi

CA Inter

View Details
Company
ARTICLESHIP 16 September 2026
Article Assistant

MANUJ SHARMA AND COMPANY

Noida

CA Inter

View Details
Company
Featured 11 September 2026
Audit Executive

RBSM Corporate Advisors Private Limited

Pune

CA

View Details
Company
ARTICLESHIP 04 September 2026
Accounts Executive

Hema Yashwanth & Associates

Chennai

B.Com

View Details