Service tax on advertisement

LAKKARAJU JITENDRA (ASST.MANAGER - ACCOUNTS)   (57 Points)

19 June 2013  

An advertisement agency, raised service tax on the bill @ 1.85%.  Service tax is 12.36%, balance 10.51% who has to pay?

is advertisement givers to pay? can we take this as cenvat credit?

Please clarify

Jitendra