Mentor at SHAYVIDZ Academy
3756 Points
Joined September 2007
Lets us take an example of MUSIC SECTOR..
In 2002, Ustad Bismillah Khan did not have money and resources to meet the cost of his needs
We all know him very well... HE IS MASTER IN SHEHNAI... EVEN MORETHAN ANY OTHER MUSICIAN... THEN WHY THIS HAPPENED TO HIM ???
The answer is "HE JUST WORKED ON HIS MUSIC & NEVER SAW ABOUT BEING THE KNOWN"
HIS LIFE CAME AGAIN IN TRACK WHEN MR. SHIVNATH JHA DID PUBLICITY WITH HIS BOOK "ANDOLAN EK PUSTAK SE"...
Have a look at this blog...
https://www.bismillahkhan.blogspot.com/
SHIVNATH JHA & ANDOLAN EK PUSTAK SE

In 2002, when Ustad Bismillah Khan did not have money and resources to meet the cost of his needs, the then Government arranged for his performance at Parliament Annexe, where Khan had to virtually give a charity show for his own benefit. It was then Shivnath and Neena, who had launched a nationwide movement “Andolan Ek Pustak Se” under the aegis of Bismillah:The Beginning Foundation to protect musicians, academicians, artists and policemen who brought pride and laurels to the nation, thought of bringing out a monograph on the life and art of the Ustad to extend financial support to him and others in need.
The duo’s Monograph on Ustad Bismillah Khan was forwarded to the then President of India Dr. APJ Abdul Kalam to pay tribute to the (then) living Shehnai maestro on his 90th birthday on March 21, 2005. The book was dedicated to the newspaper hawkers and three of their journalist friends – Sanjeev Sinha (The Indian Express), Ranjan Jha (Aajtak) and Anju Sharma (The Hindustan Times) who died in a plane crash with senior Congress leader Madhavrao Scindia.
The maestro released the monograph on his 91st birthday, i.e. on March 25, 2006. The Ustad cut a 91 kg cake. The founder of Sulabh sanitation Movement Dr. Bindeshwar Pathak and the couple presented the Ustad a three-kilogram silver shehnai and Rs 1.5 lakh to take care in the winter of his life.
In simple words
"Aapke paas excellency hai... who cares... aap apne aap ko public k saamne laao... then only you will get the Value of ur Excellency..."
"Maine R&D karke excellent product banaa to liya but jab tak main launch nahi karunga market me, then its no value... Reality is beyond the philosophy... "