We all know KBC is Good Business.
But have you ever pondered...
How Good....????
Any guesses? Let's see...
Airtel is charging Rs.6/- per SMS sent for this contest.
Assuming there are only 100 entries from say 10 cities of some 20 districts and 20 states...
6(Rs/SMS) x 100(entries) x 10(cities) x 20(districts) x 20(states) = 6
x 100 x 10 x 20 x 20 = Rs. 24,00,000
24 lakhs in 20 minutes.
(People trying for the 2 lakhs cash prize)
Imagine what if 1000 entries try out from 100 cities?
In practice it could be another multiple of 100 or a multiple of 1000 on an average.
In that case it is 24 x 100crores earnings in just 20 minutes on every episode!!!
And the prize money: A mere 2 crore..
(and from whose pocket?)
Smart Business By Siddharth Basu!
And the best part of this calculation is just the SMS earning!!
What about the Ad money?
A rough annual profit calculation goes like this:
2400 x 5 x 4) (episode/month) = 60000 crores.
Let even 50% get dissolved in taxes and other payments, still you will be left with (which includes even the meagre 480 crores of prize money i.e.if every episode bags 2 crore prize)!
30000-crores profit !!! (only from SMS)
Simple Question:
"KAUN BANEGA CROREPATI"
and your options are---
A) SONY TV
B) AIRTEL
C) AMITABH BACHAN
D) SIDDHARTH BASU
Computerji iska jawab bataiye....
Ans: All FOUR..!!!!
Source: email
CAclubindia
