Gift for completing Sales target

if I give a gift to a customer which can be if RS 1lac or RS 50000/- for completing my sales target what will be the tax implications on me or the customer
Replies (2)
No implications on you. You may debit to P&L as Sales promotion expenses .

For customer it will be a gift and upto 50000/- it is exempt. However if it is 1 lakh then entire amount of 1 lakh is taxable under section 56 being deemed income from other sources.

1. Any type of gift will be taxable u/s 56(2)(x) with few exceptions based on the relationship of the two parties. 
2. If the monetary value of the gift exceeds Rs. 50,000 will be taxable in the hands of the recipient under the head Income from Other Sources. 
3. The same will be considered as Sales promotion expenses and it will be allowed as a deduction in your P&L account. 
4. If the value of the gift exceeds Rs. 50,000 entire gift will be taxable or else it will not be taxable. 
Please correct me if the above solution has an alternative view. 

Leave a Reply

Your are not logged in . Please login to post replies

Click here to Login / Register  

Company
24 August 2026
Semi-Qualified CA/CA Finalist - Tax, GST, Audit & Accounts

Bharat Shah & Associates

Mumbai

CA Inter

View Details
Company
19 August 2026
PAID ARTCILE ASSISTANT

My Legal Tax Consultants Pvt. Ltd.

Noida

CA Inter

View Details
Company
28 August 2026
Audit Manager

K A R M & CO

Mumbai

CMA

View Details
Company
ARTICLESHIP 26 August 2026
CA Article Assistant/CA Drop Out/Accounts Executive

PARV & Co.

New Delhi

CA Inter

View Details
Company
14 August 2026
Article Assistant CA Articleship

Eshwar & Co Chartered Accountants - Nungambakkam

Chennai

CA Inter

View Details
Company
07 August 2026
Chartered Accountant

Devesh Garg and co

New Delhi

CA

View Details
Company
04 September 2026
CA inter Or ca finalist

A Jaiswal and company

Lucknow

CA Final

View Details
Company
19 August 2026
Chartered Accountant - Financial Consolidation & Reporting

Synergy Keystone

Mumbai

CA

View Details