Five months post acquisition, pune based food startup tasty

Almost five months after the acquisition, Pune-based food ordering service TastyKhana, is soon going to be merged into Rocket Internet-backed Foodpanda.

It is to be noted that earlier at the time of acquisition, Foodpanda said that post-acquisition TastyKhana will remain an independent brand, however, now it has change its decision.

Recently, TastyKhana has also started displaying the foodpanda logo on its homepage. Besides, there is a merger message running on the site, which says “TastyKhana will soon be merged with foodpanda”.

Shachin Bharadwaj, CEO & Founder of TastyKhana has also sent a mail to TastyKhana users, which says:

Hey foodie!

Thank you for your valuable patronage to Tastykhana. We appreciate all the support from you as Tastykhana has grown over last 8 years. In order to further improve your food ordering experience, we’ve joined hands with India’s largest food ordering portal: foodpanda.in.

On foodpanda, you can choose from 10,000+ restaurants across 100+ cities and avail exciting offers on your favourite delivery restaurants.

It has been an incredible journey for TastyKhana that wouldn’t have been possible without your loyal support. We look forward to providing even better food ordering experience, now through foodpanda.in.

I am sure you may have certain queries with regards to this transition, we have covered the most important aspects on our FAQ page, for any other questions please write to us onwecare @ tastykhana.com.

Thank you once again and we look forward to the panda now delivering you lot more tastykhana.

Recently, Foodpanda.in has also acquired Indian operations of JustEat with an aim to strengthened its position in the online food space. Also, the food platform had secured $110 Mn from Rocket Internet AG. Prior to this, it had raised $60 Mn from a group of investors, including various existing investors, Falcon Edge Capital and Rocket Internet AG.

TastyKhana was started in 2007 by Shachin Bharadwaj and Sheldon D’souza. The company had raised more than $5 Mn in investment from Delivery Hero in June 2013. As per the website, it currently lists about 9,000+ restaurants on its platform. It currently has its services in cities including Ahmedabad, Bangalore, Chennai, Delhi, Hyderabad, Indore, Jaipur, Kolkata, Lucknow, Mumbai, Pune, among others.

TastyKhana to Merge with Foodpanda, Five Months Post Acquisition

Pune, India — Nearly five months after being acquired by Rocket Internet-backed Foodpanda, Pune-based food ordering platform TastyKhana is set to be officially merged into Foodpanda’s operations.

At the time of the acquisition, Foodpanda had assured that TastyKhana would continue as an independent brand. However, the company has now changed its course and begun integrating the TastyKhana platform under the Foodpanda umbrella.

Signs of the Merger

The Foodpanda logo is now visible on TastyKhana’s homepage.

A message on the website reads: “TastyKhana will soon be merged with foodpanda.”

In a recent email to TastyKhana users, CEO and Co-founder Shachin Bharadwaj thanked customers for their support over the past 8 years and shared details of the transition:

“In order to further improve your food ordering experience, we’ve joined hands with India’s largest food ordering portal: foodpanda.in. On Foodpanda, you can choose from over 10,000 restaurants across 100+ cities and enjoy exciting offers.”

He also mentioned that users' concerns are addressed via an FAQ page, and further questions can be sent to wecare @ tastykhana.com.

“We look forward to the panda now delivering you a lot more TastyKhana,” the message concluded.

Background & Expansion Strategy

TastyKhana, founded in 2007 by Shachin Bharadwaj and Sheldon D’Souza, had raised $5 million from Delivery Hero in 2013.

At the time of merger, the platform listed over 9,000 restaurants across cities like Mumbai, Pune, Bangalore, Delhi, Hyderabad, Chennai, and more.

Meanwhile, Foodpanda is aggressively expanding its footprint in India:

Recently acquired JustEat India operations to further strengthen its market position.

Secured a total funding of $170 million, with $110 million raised from Rocket Internet AG, and $60 million earlier from investors including Falcon Edge Capital.