A pvt ltd company incurred expenditure on Advertisement on Hoardings / News paper publicity etc to develop brand Image.
being expenditure incurred is on capital nature, Does it comes under patents / Trade marks head in Schedule VI of Balance sheet or some other head? and also pls let me know the depreciation %
I dont think it is capital expenditure. But it can be deferred revenue expenditure as you are gonna get the benefit for many years to come.
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