Exemption limit for online advertising within india

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I am an online advertiser in India advertising only for customers in India, mostly intra-state, rarely interstate. Is exemption limit 20 Lakh applicable for my biz (OIDAR within country) ? Should I add 18% GST in invoice?  My earnings are much below threshold.

 

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No Exemption limit only for cross border OIDAR services,  or all OIDAR services (intra state and inter state)  ? Very confusing. Please help.


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