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Afzal Momin (CA FINAL)     24 January 2012

Tds on advertisement charges

Dear friends please help me with my Query

Does Payment of Advertisememt Charges attract TDS deduction......?



 13 Replies

Deepak Gupta

Deepak Gupta (CA Student)     24 January 2012

Originally posted by : Afzal Momin

Dear friends please help me with my Query
Does Payment of Advertisememt Charges attract TDS deduction......?

In view of the Supreme Court decision in Associated Cement Co. Ltd. v. CIT [1993] 201 ITR 435, the CBDT has issued the following guidelines in regard to the applicability of the provisions of section 194C :

(vii) Provisions of section 194C would apply in relation to payments made to persons who arrange advertisement, broadcast­ing, telecasting, etc.

Threshold

Single Transaction = 30,000, Aggregate during FY = 75,000

Company, Firm, Co-op Soc., Local Authority = 2%

Individual, HUF = 1%

If No PAN OR Invalid PAN = 20%

1 Like
Afzal Momin

Afzal Momin (CA FINAL)     24 January 2012

Is it a provision in the F.yr 11-12 ?

Deepak Gupta

Deepak Gupta (CA Student)     24 January 2012

Originally posted by : Afzal Momin

Is it a provision in the F.yr 11-12 ?

Yes, TDS is to be deducted during FY 2011-12

As per Sec 194C (as amended by Finance Act 2011), TDS is to be deducted on Payment to Contractors for carrying out any work.

and “work” shall include—advertising

Hemant Kumar

Hemant Kumar (Accounts Manager MBA (Fin) CMA*)     24 January 2012

Agree with Deepak.

valji

valji (Accounts manager-MBA)     24 January 2012

agreee with mr gupta

Afzal Momin

Afzal Momin (CA FINAL)     24 January 2012

Thanks Mr.Deepak for your valuable advice..........

CA PRAVEEN SINGH

CA PRAVEEN SINGH (MANAGER ACCOUNTS)     25 January 2012

 

In view of the Supreme Court decision in Associated Cement Co. Ltd. v. CIT [1993] 201 ITR 435, the CBDT has issued the following guidelines in regard to the applicability of the provisions of section 194C :

(vii) Provisions of section 194C would apply in relation to payments made to persons who arrange advertisement, broadcast­ing, telecasting, etc.

Threshold

Single Transaction = 30,000, Aggregate during FY = 75,000

Company, Firm, Co-op Soc., Local Authority = 2%

Individual, HUF = 1%

If No PAN OR Invalid PAN = 20%

 

RIGHT SAID BY ABOVE....

2 Like
swathi

swathi (Accounts Officer)     25 January 2012

Provisions of section 194C would apply in relation to payments made to persons who arrange advertisement, broadcast­ing, telecasting, etc.

Threshold Limit for payments

Single Transaction- 30,000, Aggregate during the  FY-= 75,000

Company, Firm, Co-op Soc., Local Authority = 2%

Individual, HUF = 1%

If No PAN OR Invalid PAN = 20%




 

1 Like
LALIT NAVANDAR

LALIT NAVANDAR (Consultant, Advisor)     05 July 2012

Thanks to Afzal , Deepak , Valji n Praveen Singh

Prashant Nalawade

Prashant Nalawade (Sr.Account Executive)     21 August 2013

sir i want clearification about tds deduction...

if 1 bill amount is rs 30000/- so we can deduct tds or no...

Sourav Sardar

Sourav Sardar (accounts executive)     06 March 2017

Provisions of section 194C would apply in relation to payments made to persons who arrange advertisement, broadcast­ing, telecasting, etc. Threshold Single Transaction = 30,000, Aggregate during FY = 75,000 Company, Firm, Co-op Soc., Local Authority = 2% Individual, HUF = 1% If No PAN OR Invalid PAN = 20%

 

Vishal Kumar

Vishal Kumar (Student)     10 June 2017

SIR, on Advertisement Expenses, during August month Aggregate Amount Exceeds Rs. 1,00,000, and in september month Advertisement Expenses paid for Rs. 10000. For this 10,000 Tds to be deducted or not.

Kartikey Jain

Kartikey Jain (Intern)     05 July 2018

Originally posted by : Vishal Kumar
SIR, on Advertisement Expenses, during August month Aggregate Amount Exceeds Rs. 1,00,000, and in september month Advertisement Expenses paid for Rs. 10000. For this 10,000 Tds to be deducted or not.

Yes, TDS is to be deducted on payment made in september irrespective of the amount, since the threshold of Rs 1,00,000 has already been breached in the month of August.


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